Cloudreach Blog

Pontus Noren

Pontus Noren
Pontus is a London-based entrepreneur, and the Co-Founder and Director of Cloudreach.

Recent Posts

Unknown unknowns are a reality - does this stop you? Blackstone and Beyond.

[fa icon="calendar'] 16-Feb-2017 08:03:05 / by Pontus Noren posted in Innovation, Best Practice & Advice

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Donald Rumsfeld may not be everyone’s cup of tea, however he did come up with one of the most famous statements in politics during a press briefing in 2002.

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Cloud is the new normal in IT. Get over IT!

[fa icon="calendar'] 23-Nov-2016 12:30:05 / by Pontus Noren posted in Cloud Trends, Innovation, Cloud Adoption

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The time has come! For years, people involved in real cloud technologies have had to explain and defend what it is, justify its role in 'IT' and explain that ‘public’ cloud is not open to the public. This has got to change. Cloud is the new normal. It is the only viable form of IT. Get over IT!

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Should Shareholders be involved in Complex IT Decisions?

[fa icon="calendar'] 04-Oct-2016 08:47:45 / by Pontus Noren posted in Cloud Trends, Cloud Adoption, Best Practice & Advice

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Dead. The server was dead. As a result, during the next four days 2,300 Delta Airlines flights were cancelled, with thousands of passengers affected. Yet another blow had been struck to the traditional IT model.

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To Buy or Not to Buy: Is That the Question? Procuring versus Comsuming IT Resources

[fa icon="calendar'] 31-Aug-2016 17:30:00 / by Pontus Noren posted in Microsoft Azure, Cloud Trends, Cloud Adoption, Amazon Web Services

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In years gone past, companies have habitually bought and owned land, the building standing on it, and physical assets to sit inside it. These purchases have no obvious benefit to the core business; they are merely required to run it. I have seen entire villages and streets named after the company who resides there. This is in many ways an outdated way of thinking and operating and something I doubt we’ll see a lot of going forward.

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Making it in the Premiership

[fa icon="calendar'] 11-Nov-2014 20:49:55 / by Pontus Noren posted in Company Culture, Best Practice & Advice

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There are some perhaps surprising similarities between top flight soccer teams and consulting organisations such as Cloudreach. Let's take a look.

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Can AWS’s New Region Revitalise Germany’s Economy?

[fa icon="calendar'] 23-Oct-2014 14:12:47 / by Pontus Noren posted in Cloud Trends, Amazon Web Services

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 Germany is going through some tough times as the economy shrank by 0.2% in the second quarter this year. A country that is powered by its exports also saw these fall by 6% in the month of August. Can the launch of AWS’s new region in Germany help revitalise the economy?

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